A Scandinavian Denim & Clothing Brand focused on sustainability and reuse of jeans and denim fabric. The brand is about making it easier for consumers to extend the life of their garments and making fashion sustainable; that is the naïve idea of Naïve Denim. Graphic identity including logotype, hangtag, stationery, magazine ad, shopping bag and t-shirt print.

Freddie Linder – Senior Graphic Designer