Design Direction & Graphic Design
The packaging was developed for retail and the tailoring showroom alongside a series of printed pieces that extend the brand experience across physical touchpoints. A mid-blue Azure tone introduces clarity and depth, inspired by Mediterranean light and Italian tailoring. The updated packaging and print program was launched together with the FW25 issue of the brand publication La Gazzetta Giallo.
FREDDIE LINDER — BRAND DIRECTION, GRAPHIC DESIGN & VISUAL IDENTITY